This Centre (CRCDM) was established in order to foster a media research/creation (R-C) environment at Sunway University. It is a transdisciplinary hub for creative digital media within the University with local and international partners forming collaboratories, both physical and virtual, cutting across time and space. It is aligned with (but not limited to) the School of Arts and related Departments. It has evolved rapidly to be inclusive of other faculties and departments to generate digital media content R&D across the University. CRCDM has assembled a transdisciplinary team of media researchers and creative designers with an extensive background in industry and education, to forge the applications and content required to introduce and support creative digital media initiatives at Sunway University and across the entire Sunway Group.
> To facilitate synergy in creative media arts and sciences, cultivating an innovative media research-creation environment.
> To create significant transdisciplinary collaborations with key local and international centres, labs, and institutes to catalyze new partnerships.
> To motivate a new generation of students and researchers in the domain of creative digital media (CDM) merging core attributes of the arts, sciences, humanities, media, and technology.
The CRCDM research agenda comprises four linked thematic research areas:
● Area 1: Post-Digital Media Research-Creation
This research theme bears a special relationship to the rest. The focus and overall direction for content creation is led from Research Theme 1. Most of the content processed by other research themes is developed here.
● Area 2: Digital Heritage and Culture
With the components of high fidelity image capture, processing, post-production, and display.
● Area 3: Digital Humanities - Arts, Teaching and Research-Creation
In partnership with the Master of Arts Visual Communication and Media Studies programme in the School of Arts
● Area 4: Cyberanthropology, Exploring the Cultural Imaginary
Public interactives, new forms of content presentation and knowledge mobilization, both within and outside the University.